Maio Greg

Maio Greg, Ph.D.

Professor of Psychology

Postal Address:
School of Psychology - Cardiff University
Tower Building, Park Place
United Kingdom

Unit: School of Psychology - Cardiff University

Phone: +44 29 2087 6260


I conduct research on several topics in social psychology, including prejudice, attitude structure and function, and emotional processes. Some of my most recent research examines people’s cognitive support (or reasons) for their values, which are abstract concepts that people consider to be important guiding principles in their lives. Examples of values are "freedom", "equality", and "helpfulness". My research has found that values function like "truisms" (Maio & Olson, 1998). In other words, people possess little argumentative support for their values, despite endorsing them strongly.

Recent articles:
  1. Maio, G. R., Haddock, G. & Jarman, H. (2007). Social psychological factors in tackling obesity. Obesity Reviews, 8, 124-127.
  2. Maio, G. R. & Thomas, G. (2007). The epistemic-teleological model of self-persuasion. Personality and Social Psychological Review, 11, 1-22.
  3. Bernard, M., Gebauer, J., & Maio, G. R. (2006). Cultural estrangement: The role of personal and social value discrepancies. Personality and Social Psychology Bulletin, 32, 78-92.
  4. Hoyt, W. T., Fincham, F. D., McCullough, M. E., Maio, G. R., & Davila, J. (2005). Responses to interpersonal transgressions in families: Forgivingness, forgivability, and relationship-specific effects. Journal of Personality and Social Psychology, 89, 375-394.
  5. Haddock, G., & Maio, G. R. (Eds.) (2004). Contemporary perspectives on the psychology of attitudes. New York, NY: Psychology Press.
  6. Bernard, M., Maio, G. R., & Olson, J. M. (2003). The vulnerability of values to attack: Inoculation of values and value-relevant attitudes. Personality and Social Psychology Bulletin, 29, 63-75.
  7. Maio, G. R., Olson, J. M., Bernard, M., & Luke, M. A. (2003). Ideologies, Values, Attitudes, and Behavior. In J. DeLamater (Ed.), Handbook of Social Psychology (pp. 283-308). New York, NY: Kluwer Academic.
  8. Olson, J. M., & Maio, G. R. (2003). Attitudes in social behavior. In T. Millon & M. J. Lerner (Eds.), Handbook of psychology: Volume 5 - Personality and social psychology (pp. 299-325). Wylie Press.
  9. Bernard, M., Maio, G. R., & Olson, J. M. (2003). Effects of introspection about values: Extending research on values as truisms. Social Cognition, 21, 1-25.
  10. Maio, G. R., Fincham, F. D., Regalia, C., & Paleari, G. (2003). Ambivalence and attachment in relationships. In K. Pillemer and K. Luscher (Eds.), Intergenerational ambivalences: New perspectives on parent-child relations in later life (Vol. 4, pp. 285-312). Elsevier/JAI.
  11. Maio, G. R., Willis, H., Hewstone, M., & Esses, V. M. (2003). Intergroup attitudes and attitudes toward devolution: Field and laboratory experiments. British Journal of Social Psychology, 42, 477-493.
  • Maio, G. R., & Haddock, G. G. (2003, August). Effects of cognitive, affective, and behavioural anti-racism advertisements. L137,000. Economic and Social Research Council.
  • Maio, G. R., & Haddock, G. G. (2003). Explicit and implicit bases of social values: Implications for behaviour change. L46,890. Economic and Social Research Council.
  • Maio, G.R., Thomas, G. & Carnelley, K. (2000-2003). Strengthening family relationships: The role of forgiveness. Funded by the ESRC (L183,309).
  • Maio, G. R., & Watt, S. E. (2000). Motivations for charitable behavior. Funded by the British National Council for Voluntary Organizations (L5,000).
  • Maio, G.R. & Hewstone, M.R.C. (1999-2002). The development of anti-racism advertisements: Effects of attitude ambivalence and attitude function. Funded by the ESRC (L116,968).